Rogue One: Trailer Analysis


Screenshot 2016-08-12 14.12.48


2016 has become a bleak year. It’s a world without Bowie or Prince, and a world where Donald Trump may well be elected president of the United States. It’s also a year where in mass media, the heartache of lost legends has been punctuated with a number of disappointing — but hotly anticipated — releases. Big-budget marketing campaigns and fan anticipation have grown to almost farcical proportions. In the last month alone we’ve seen the not-what-we-promised universe of No Man’s Sky and the Leto-less Avengers-lite, Suicide Squad, divide public opinion.

This makes Gareth Edward’s foray into the Star Wars universe, set for a December release, a difficult prospect. Catalysed by the weight of one of pop-culture’s most beloved franchises and a number of forced re-shoots; the extent Rogue One: A Star Wars Story will be a success remains naturally unclear. Yet despite its turbulent production — with rumours spanning from an ‘un-Disney like’ first-draft to additional continuity tweaks — Edwards’ vision for ‘WWII in Space’ seems to live on within the material we’ve seen. The initial teaser, released last year, introduced Jyn Erso (Felicity Jones) and Mon Mothma’s Rebel Alliance tasked with securing the fabled Death Star Plans. It alluded to a more traditional — if not inherently better — style of filmmaking, with models and replicas in lieu of ‘dense’ CGI. This approach was cemented by a short ‘Celebration Reel’, which gifted a number of production clips displaying extras to intricate set-design. In such, Edwards also gave something of a mission statement: ‘I’ve been making a film that’s right touching my favourite movie of all time. But then if you’re too respectful of it [and don’t] take a risk, then what are you bringing to the table?’. Which is encouraging, to say the least.



Today a new trailer dropped, a video already screened to Star Wars Celebration Europe attendees under an Imperial-grade data protection act. It expanded upon previous footage and gave us greater insight into Edwards’ creative ‘risk-taking’. But it is a trailer that gives me faith. Both in light of its worrying re-shoots and this terribly disappointing year. Everything from the art direction to the casting suggests Rogue One will not only be a good film — but the film — that Star Wars fans have been craving. And what follows is an evaluation of such.


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